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  1. 21
    SERVICE MANAGEMENT AND MARKETING

    SERVICE MANAGEMENT AND MARKETING by GRONROOS CHRISTIAN

    Published 1990
    “…LEXINGTON BOOKS…”
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  2. 22
    HORIZONTAL MANAGEMENT:BEYOND TOTAL CUSTOMER SATISFACTION

    HORIZONTAL MANAGEMENT:BEYOND TOTAL CUSTOMER SATISFACTION by DENTON D KEITH

    Published 1991
    “…LEXINGTON BOOKS…”
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  3. 23
    MANAGING FOR JOINT VENTURE SUCCESS

    MANAGING FOR JOINT VENTURE SUCCESS by HARRIGAN K R

    Published 1986
    “…LEXINGTON BOOKS…”
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  4. 24
    MARKETING TO GENERATION X

    MARKETING TO GENERATION X by RITCHIE KAREN

    Published 1995
    “…LEXINGTON BOOKS…”
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  5. 25
    ABCS OF INTERNATIONAL FINANCE

    ABCS OF INTERNATIONAL FINANCE by JONES P F

    Published 1991
    “…LEXINGTON BOOKS…”
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  6. 26
    HOW MUCH IS ENOUGH:GETTING THE MOST FROM YOUR ADVERTISING.DOLLAR

    HOW MUCH IS ENOUGH:GETTING THE MOST FROM YOUR ADVERTISING.DOLLAR by JONES JOHN PHILIP

    Published 1992
    “…LEXINGTON BOOKS…”
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  7. 27
    HOW MUCH IS ENOUGH -GETTING...DOLLAR

    HOW MUCH IS ENOUGH -GETTING...DOLLAR by JONES JOHN PHILIP

    Published 1992
    “…LEXINGTON BOOKS…”
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  8. 28
    EFFECTIVE MEDIA PLANNING:A GUIDE TO ADV.& AGENCIES DEVELOP PLANS THAT WORK

    EFFECTIVE MEDIA PLANNING:A GUIDE TO ADV.& AGENCIES DEVELOP PLANS THAT WORK by PRIEMER AUGUST B

    Published 1989
    “…LEXINGTON BOOKS…”
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  9. 29
    THATS OUR NEW AD CAMPAIGN...?

    THATS OUR NEW AD CAMPAIGN...? by WASSERMAN DICK

    Published 1988
    “…LEXINGTON BOOKS…”
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  10. 30
    DOES IT PAY TO ADVERTISE: CASES ILLUSTRATING SUCCESSFUL BRAND ADVERTISING

    DOES IT PAY TO ADVERTISE: CASES ILLUSTRATING SUCCESSFUL BRAND ADVERTISING by JONES JOHN PHILIP

    Published 1989
    “…LEXINGTON BOOKS…”
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  11. 31
    ADVERTISING KIT:A COMPLETE GUIDE FOR SMALL BUSINESS

    ADVERTISING KIT:A COMPLETE GUIDE FOR SMALL BUSINESS by SMITH JEANETTE

    Published 1994
    “…LEXINGTON BOOKS…”
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  12. 32
    CO-OPERATIVE STRATEGIES IN INTERNATIONAL BUSINESS

    CO-OPERATIVE STRATEGIES IN INTERNATIONAL BUSINESS by CONTRACTOR F J

    Published 1988
    “…LEXINGTON BOOKS…”
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  13. 33
    PRACTICAL HANDBOOK & GUIDE TO FOCUS GROUP RESEARCH

    PRACTICAL HANDBOOK & GUIDE TO FOCUS GROUP RESEARCH by GREENBAUM THOMAS L

    Published 1988
    “…LEXINGTON BOOKS…”
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  14. 34
    MARKETING HIGH TECHONOLOGY

    MARKETING HIGH TECHONOLOGY by RYANS JOHN K

    Published 1984
    “…LEXINGTON BOOKS…”
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  15. 35
    WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS

    WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS by JONES JOHN PHILIP

    Published 1986
    “…LEXINGTON BOOKS…”
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  16. 36
    OVERWHELMED

    OVERWHELMED by SCHLOSSBERG N.

    Published 1989
    “…LEXINGTON BOOKS…”
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  17. 37
    Winning at New Products

    Winning at New Products

    Published 1987
    “…Lexington Books…”
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