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  1. 1
    SUCCESS IN HIGH TECHNOLOGY MARKETS : IS MARKETING CAPABILITY

    SUCCESS IN HIGH TECHNOLOGY MARKETS : IS MARKETING CAPABILITY by DUTTA S

    Published 1999
    “…MARKETING SERVICE INSTITUTE…”
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  2. 2
    TOTAL MARKET ORIENTATION, BUSINESS, PERFORMANCE AND INNOVATION

    TOTAL MARKET ORIENTATION, BUSINESS, PERFORMANCE AND INNOVATION by NARVER J C

    Published 2000
    “…MARKETING SERVICE INSTITUTE…”
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  3. 3
    DECOMPOSING THE EFFECTS OF DIRECT TV ADVERTISING : WHICH AD WORKS, WHEN, WHERE, AND HOW OFTEN?

    DECOMPOSING THE EFFECTS OF DIRECT TV ADVERTISING : WHICH AD WORKS, WHEN, WHERE, AND HOW OFTEN? by TELLIS GERARD J

    Published 1999
    “…MARKETING SERVICE INSTITUTE…”
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  4. 4
    VALUING CUSTOMERS

    VALUING CUSTOMERS by GUPTA S

    Published 2001
    “…MARKETING SERVICE INSTITUTE…”
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  5. 5
    TOWARDS UNDERSTANDING THE VALUE OF A LOYAL CUSTOMER : AN INFORMATION PROCESSING PERSPECTIVE

    TOWARDS UNDERSTANDING THE VALUE OF A LOYAL CUSTOMER : AN INFORMATION PROCESSING PERSPECTIVE by AHLUWALIA ROHINI

    Published 1999
    “…MARKETING SERVICE INSTITUTE…”
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  6. 6
    TOTAL MARKET ORIENTATION, BUSINESS PERFORMANCE AND INNOVATION

    TOTAL MARKET ORIENTATION, BUSINESS PERFORMANCE AND INNOVATION by NARVER J C

    Published 2000
    “…MARKETING SERVICE INSTITUTE…”
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  7. 7
    JUSTIFYING PROFITABLE PRICING

    JUSTIFYING PROFITABLE PRICING by URBANY JOEL E

    Published 2000
    “…MARKETING SERVICE INSTITUTE…”
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  8. 8
    ANALYZING MEDIA INTERACTIONS : THE EFFECTS OF COORDINATED TV-PRINT ADVERTISING CAMPAIGNS

    ANALYZING MEDIA INTERACTIONS : THE EFFECTS OF COORDINATED TV-PRINT ADVERTISING CAMPAIGNS by EDELL JULIE A

    Published 1999
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  9. 9
    GLOBAL BRANDING

    GLOBAL BRANDING by SOUSA PEDRO

    Published 2000
    “…MARKETING SERVICE INSTITUTE…”
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  10. 10
    HARD AND A SOFT LOOK AT BUILDING STRONG BRANDS

    HARD AND A SOFT LOOK AT BUILDING STRONG BRANDS by JOHNSON A

    Published 2002
    “…MARKETING SERVICE INSTITUTE…”
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  11. 11
    CAPABILITIES FOR FOREIGN CUSTOMER RELATIONSHIPS

    CAPABILITIES FOR FOREIGN CUSTOMER RELATIONSHIPS by DAY GEORGE S

    Published 2000
    “…MARKETING SERVICE INSTITUTE…”
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  12. 12
    EFFECTS OF NATIONAL CULTURE ON ORGANIZATIONAL RES. TO THE ...CONCEPT

    EFFECTS OF NATIONAL CULTURE ON ORGANIZATIONAL RES. TO THE ...CONCEPT by NAKATA CHERYL

    Published 1999
    “…MARKETING SERVICE INSTITUTE…”
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  13. 13
    MANUFACTURING AND DISTRIBUTION SUPPLY CHAIN MANAGEMENT : ALLIANCES AND COMPETITION

    MANUFACTURING AND DISTRIBUTION SUPPLY CHAIN MANAGEMENT : ALLIANCES AND COMPETITION by WENG Z. KEVIN

    Published 1999
    “…MARKETING SERVICE INSTITUTE…”
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  14. 14
    READY, SET, GO! CREATIVITY, INNOVATION AND NEW PRODUCTS

    READY, SET, GO! CREATIVITY, INNOVATION AND NEW PRODUCTS by CHEEMA A

    Published 2000
    “…MARKETING SERVICE INSTITUTE…”
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  15. 15
    LINKAGE MODEL OF CORPORATE NEW VENTURES

    LINKAGE MODEL OF CORPORATE NEW VENTURES by SHARMA ANURAG

    Published 2000
    “…MARKETING SERVICE INSTITUTE…”
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  16. 16
    DRIVING CUSTOMER EQUITY : LINKING CUSTOMER LIFETIME VALUE...DECISIONS

    DRIVING CUSTOMER EQUITY : LINKING CUSTOMER LIFETIME VALUE...DECISIONS by RUST ROLAND T

    Published 2001
    “…MARKETING SERVICE INSTITUTE…”
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  17. 17
    DO PROMOTIONS BENEFIT MANUFACTURERS, RETAILERS OR BOTH

    DO PROMOTIONS BENEFIT MANUFACTURERS, RETAILERS OR BOTH by SRINIVASAN S

    Published 2001
    “…MARKETING SERVICE INSTITUTE…”
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  18. 18
    INTERFUNCTIONAL RIVALRY AND THE USE OF MARKET INFORMATION BY R AND D MANAGERS : THE EFFECTS....

    INTERFUNCTIONAL RIVALRY AND THE USE OF MARKET INFORMATION BY R AND D MANAGERS : THE EFFECTS.... by MALTZ ELLIOT

    Published 1999
    “…MARKETING SERVICE INSTITUTE…”
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  19. 19
    REWARDING CROSSFUNCTIONAL PRODUCT DEVELOPMENT TEAMS FOR OPTIMAL PERFORMANCE : A STUDY OF ..........

    REWARDING CROSSFUNCTIONAL PRODUCT DEVELOPMENT TEAMS FOR OPTIMAL PERFORMANCE : A STUDY OF .......... by SARIN SHIKHAR

    Published 1999
    “…MARKETING SERVICE INSTITUTE…”
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  20. 20
    CUSTOMERIZATION : NEXT REVOLUTION IN MASS CUSTOMIZATION

    CUSTOMERIZATION : NEXT REVOLUTION IN MASS CUSTOMIZATION by WIND JERRY YORAM

    Published 2000
    “…MARKETING SERVICE INSTITUTE…”
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