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The Business Leader's Health Manual : Tips and Strategies for Getting to the Top and Staying there
Baskı/Yayın Bilgisi 2009“…INSEAD Business Press/Palgrave Macmillan…”
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Managing Brand Equity : Capitalizing on the value of a brand name
Baskı/Yayın Bilgisi 1991“…The Free Press Division of Macmillan…”
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Rethinking Business to Business Marketing
Baskı/Yayın Bilgisi 1991“…the Free Press & Colier Macmillan & Maxwell Macmllan International…”
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