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MARKETING IMAGINATION by LEVITT THEODORE

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MARKETING IMAGINATION by LEVITT THEODORE

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FIT FAILURE AND THE HALL OF FAME:HOW COMPANIES SUCCEED OR FAIL by MILES RAYMOND E

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SELF MANAGING ORGANISATION by PURSER R E

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STRATEGY SAFARI: A GUIDED TOUR THROUGH THE WILDS OF STRATEGIC MANAGEMENT by MINTZBERG HENRY

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CAPITALIZE ON MERGER CHAOS by GRUBB T M

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COMPETITIVE STRATEG by PORTER MICHAEL E

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VISION VALUES & COURAGE:LEADERSHIP FOR QUALITY MANAGEMENT by SNYDER N H

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RISE AND FALL OF STRATEGIC PLANNING by MINTZBERG HENRY

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LEADERSHIP DYNAMICS:A PRACTICAL GUIDE TO EFFECTIVE RELATIONSHIP by HOLLANDER EDWIN P

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DRIVING CUSTOMER EQUITY : HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY by RUST ROLAND T

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STRATEGIC THINKING AND THE NEW SCIENCE by SANDERS T IRENE

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CUSTOMER CENTERED SELLING by JOLLES ROBERT L

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WHY BUSINESS PEOPLE SPEAK LIKE IDIOTS by FUGERE BRIAN

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MANAGEMENT INFORMATION SYSTEMS A HANDBOOK FOR MODERN MANAERS by KROEBER DONALD W

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CLICKABLE CORPORATION : SUCCESSFUL STRATEGIES FOR CAPTURING THE INTERNET ADVANTAGE by ROSENOER JONATHAN

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STRATEGY IN ACTION THE EXECUTION POLITICS & PAYOFF BUSINESS PLANNING by YAVITZ BORIS

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MANAGING QUALITY: THE STRATEGIC AND COMPETITIVE EDGE by GARVIN DAVID A

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E-LEADERSHIP : PROVEN TECH. FOR CREATING AN...DIGITAL ECONOMY by ANNUNZIO SUSAN

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ADMINISTRATIVE BEHAVIOUR by SIMON HERBERT A

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