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  1. 61
    Rule of Three: Surviving and Thriving in Competitive Markets

    Rule of Three: Surviving and Thriving in Competitive Markets by Sheth Jagdish

    Published 2002
    “…Free Press…”
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  2. 62
    Primal Branding : create zealots for your brand, your company, and your future

    Primal Branding : create zealots for your brand, your company, and your future by Hanlon Patrick

    Published 2006
    “…The Free Press…”
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  3. 63
    Driving Change : how the best companies are preparing for the 21st century

    Driving Change : how the best companies are preparing for the 21st century by Wind Jerry Yoram

    Published 1998
    “…The Free Press / Simon & Schuter books…”
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  4. 64
    Brand sense : build powerful brands through touch, taste, smell, sight, and sound

    Brand sense : build powerful brands through touch, taste, smell, sight, and sound by Lindstrom, Martin

    Published 2005
    “…Free Press…”
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  5. 65
    Kotler On Marketing : how to create, win, and dominate markets

    Kotler On Marketing : how to create, win, and dominate markets by Kotler Philip

    Published 1999
    “…The Free Press…”
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  6. 66
    Customer Marketing Method : how to implement and profit from customer relationship management

    Customer Marketing Method : how to implement and profit from customer relationship management by Curry Jay

    Published 2000
    “…The Free Press / Simon & Schuster…”
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  7. 67
    Counter - intuitive Marketing : Achieve Great Results using uncommon sense

    Counter - intuitive Marketing : Achieve Great Results using uncommon sense by Clancy Kevin J.

    Published 2000
    “…The Free Press…”
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  8. 68
    Cheap : the High Cost of Discount Culture

    Cheap : the High Cost of Discount Culture by Shell Ellen Ruppel

    Published 2009
    “…The Free Press & Penguin Books…”
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  9. 69
    People, Performance, and Pay : Dynamic Compensation for changing organizations

    People, Performance, and Pay : Dynamic Compensation for changing organizations by Flannery Thomas P.

    Published 1996
    “…The Free Press…”
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  10. 70
    What Management is : how it works and why it's everyone's business

    What Management is : how it works and why it's everyone's business by Magretta Joan

    Published 2002
    “…the Free Press…”
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  11. 71
    Smart Business : how knowledge communities can revolutionize your company

    Smart Business : how knowledge communities can revolutionize your company by Dr. Botkin Jim

    Published 1999
    “…The Free Press…”
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  12. 72
    Managing Brand Equity : Capitalizing on the value of a brand name

    Managing Brand Equity : Capitalizing on the value of a brand name by Aaker David A.

    Published 1991
    “…The Free Press Division of Macmillan…”
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  13. 73
    Techno-Ready Marketing : How and why your Customers adopt technology

    Techno-Ready Marketing : How and why your Customers adopt technology by Parasuraman A.

    Published 2001
    “…The Free Press & Simon & schuster…”
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  14. 74
    Rethinking Business to Business Marketing

    Rethinking Business to Business Marketing by Sherlock Paul

    Published 1991
    “…the Free Press & Colier Macmillan & Maxwell Macmllan International…”
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  15. 75
    PIMS Principles : Linking strategy to performance

    PIMS Principles : Linking strategy to performance by Buzzell, Robert D.

    Published 1987
    “…The Free Press…”
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  16. 76
    Strategic cost management

    Strategic cost management by Shank, John K.

    Published 1993
    “…The Free Press, New York…”
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  17. 77
    Power Pricing : how managing price transforms the bottom line

    Power Pricing : how managing price transforms the bottom line by Dolan Robert J.

    Published 1996
    “…The Free Press…”
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  18. 78
    Halo Effect-- and the eight other business delusions that deceive managers

    Halo Effect-- and the eight other business delusions that deceive managers by Rosenzweig Phil

    Published 2014
    “…Free Press, A Division Simon & Schuster inc…”
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  19. 79
    Competitive strategy : techniques for analyzing industries and competitors

    Competitive strategy : techniques for analyzing industries and competitors by Porter, Michael E

    Published 1980
    “…Free Press…”
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  20. 80
    Choke : what the secrets of the brain reveal about getting it right when you have to

    Choke : what the secrets of the brain reveal about getting it right when you have to by Beilock Sian

    Published 2010
    “…Free Press A Division Simon & Schuster Inc…”
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