Leaganacha - Managing Brand Equity: Capitalizing on the Value of a Brand Name

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  1. 1

    Managing Brand Equity : Capitalizing on the value of a brand name de réir Aaker David A.

    Foilsithe / Cruthaithe 1991
    LEABHAR
  2. 2

    MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME de réir AAKER DAVID A

    Foilsithe / Cruthaithe 1991
    LEABHAR
  3. 3

    MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME de réir AAKER DAVID A

    Foilsithe / Cruthaithe 1991
    LEABHAR
  4. 4

    MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME de réir AAKER DAVID A

    Foilsithe / Cruthaithe 1991
    LEABHAR
  5. 5

    Managing Brand Equity: Capitalizing on the Value of a Brand Name de réir Aaker, David A.

    Foilsithe / Cruthaithe 1991
    LEABHAR