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    STRATEGIC BRAND MANAGEMENT:BUILDING, MEASURING AND MANAGING BRAND EQUITY

    STRATEGIC BRAND MANAGEMENT:BUILDING, MEASURING AND MANAGING BRAND EQUITY per KELLER KEVIN LANE; SWAMINATHAN VANITHA; PARAMESWARAN M G AMBI; JACOB ISSAC

    Publicat 2024
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    STRATEGIC BRAND MANAGEMENT:BUILDING, MEASURING AND MANAGING BRAND EQUITY

    STRATEGIC BRAND MANAGEMENT:BUILDING, MEASURING AND MANAGING BRAND EQUITY per KELLER KEVIN LANE; SWAMINATHAN VANITHA; PARAMESWARAN M G AMBI; JACOB ISSAC

    Publicat 2020
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