Versions - MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME

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    Managing Brand Equity : Capitalizing on the value of a brand name

    Managing Brand Equity : Capitalizing on the value of a brand name by Aaker David A.

    Published 1991
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  2. 2
    MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME

    MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME by AAKER DAVID A

    Published 1991
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  3. 3
    MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME

    MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME by AAKER DAVID A

    Published 1991
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  4. 4
    MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME

    MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME by AAKER DAVID A

    Published 1991
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  5. 5
    Managing Brand Equity: Capitalizing on the Value of a Brand Name

    Managing Brand Equity: Capitalizing on the Value of a Brand Name by Aaker, David A.

    Published 1991
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