Versions - Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

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    Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

    Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation by Kumar, Nirmalya

    Published 2004
    Book
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  2. 2
    Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

    Marketing as strategy : understanding the CEO's agenda for driving growth and innovation by Kumar, Nirmalya

    Published 2004
    Unknown
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