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Topic: Brand name products Managemen

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    Kellogg on branding : the marketing faculty of the Kellogg School of Management

Topic: Branding (Marketing)

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    Kellogg on branding : the marketing faculty of the Kellogg School of Management

Author: Barner James G.

  • Author: Chernev, Alexander
  • Author: Clatworthy, Simon
  • Author: Gerson Richard F.
  • Author: Gupta Sunil
  • Author: Kotler , Philip
  • Author: Lanning Michael J.
  • Author: Lehmann Donald R.
  • Author: Reichheld, Frederick F
  • Author: Shaw Colin
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    Build Your Customer Strategy : a guide to creating profitable customer relationships

Author: Chakravorti, Samit

  • Author: Chernev, Alexander
  • Author: Clatworthy, Simon
  • Author: Gerson Richard F.
  • Author: Gupta Sunil
  • Author: Kotler , Philip
  • Author: Lanning Michael J.
  • Author: Lehmann Donald R.
  • Author: Reichheld, Frederick F
  • Author: Shaw Colin
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    Customer Relationship Management

Similar Items: The experience-centric organization how to win through customer experience

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  • Similar Items: Beyond Customer Service : Keeping customers for life
  • Similar Items: Managing Customers As investments : the strategic value of customers in the long run
  • Similar Items: Build Your Customer Strategy : a guide to creating profitable customer relationships
  • Similar Items: Customer Relationship Management
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    The Experience-Centric Organization: How to Win Through Customer Experience
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    DNA of Customer Experience : how emotions drive value
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    Customer Experience Management
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    Winning with Customers
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    Customer Experience Management : A Revolutionary Approach to Connecting with your Customers
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    Designing Experiences
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    Why CRM (Customer Relationship Management) Doesn't Work: How to Win by Letting Customers Manage the Relationship
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    Beyond Customer Service : Keeping customers for life
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    Customer Relationship Management
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    Customer Relationship Management
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    Managing Customer Relationships
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    Hidden Wealth of Customers
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    Making customers matter
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    Increasing Customer Loyalty
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    Focusing on your Customer
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    Managing Customers As investments : the strategic value of customers in the long run
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    Customer Science: Behavioral insights for creating breakthrough customer experiences
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    Dealing with the Customer from Hell
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    Customer Relationship Management
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    Customer Relationship Management
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    Build Your Customer Strategy : a guide to creating profitable customer relationships
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    Seven Myths of Customer Management : how to be customer-driven without being customer-led
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    Customer Connections:New Strategies for Growth
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    Customer relationship management

Similar Items: Kellogg on branding : the marketing faculty of the Kellogg School of Management

  • Similar Items: Delivering Profitable Value : a revolutionary framework to accelerate growth, generat...
  • Similar Items: DNA of Customer Experience : how emotions drive value
  • Similar Items: The ultimate question : driving good profits and true growth
  • Similar Items: Beyond Customer Service : Keeping customers for life
  • Similar Items: Managing Customers As investments : the strategic value of customers in the long run
  • Similar Items: Build Your Customer Strategy : a guide to creating profitable customer relationships
  • Similar Items: Customer Relationship Management
  • View Record
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    Brand immortality
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    Brands and Branding
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    Brand Breakout
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    Designing Brand Identity : an essential guide for the entire branding team
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    Branding in a Competitive Marketplace
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    Kellogg on Marketing
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    Origin of Brands
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    Building Successful BRANDS in the 21st Century (Audio Book)
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    Brand Bubble: Looming Crisis in Brand Value
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    Best of Branding \: Best Practices in Corporate Branding
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    Brand Called You
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    Building Strong Brands
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    United We Brand
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    Building Brand Value : five steps to building powerful brands
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    Competitive Success
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    Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
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    The International Brand Valuation Manual
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    Designing world class BRANDS (Audio Book)
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    Creating Passion Brands
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    Positioning the Brand: An Inside-out Approach
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    Advanced Brand Management
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    Living Brands
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    The New Strategic Brand Management
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    The New Strategic Brand Management

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