Ferrell, O. C., Hartline Michael, & Hochstein bryan W. (2022). Marketing Strategy: Text and Cases (8th.). Cengage.
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Chicago Style (17th ed.) Citation
Ferrell, O. C., Hartline Michael, and Hochstein bryan W. Marketing Strategy: Text and Cases. 8th. Delhi: Cengage, 2022.
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MLA (9th ed.) Citation
Ferrell, O. C., et al. Marketing Strategy: Text and Cases. 8th. Cengage, 2022.
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Warning: These citations may not always be 100% accurate.