David L Mothersbaugh & Del I Hawkins, S. B. K. (2022). Consumer Behavior: Building Marketing Strategy (14th.). McGraw Hill.
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Chicago Style (17th ed.) Citation
David L Mothersbaugh and Susan Bardi Kleiser Del I Hawkins. Consumer Behavior: Building Marketing Strategy. 14th. Chennai: McGraw Hill, 2022.
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MLA (9th ed.) Citation
David L Mothersbaugh and Susan Bardi Kleiser Del I Hawkins. Consumer Behavior: Building Marketing Strategy. 14th. McGraw Hill, 2022.
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Warning: These citations may not always be 100% accurate.