Philip Kotler & Kevin Lane Keller, A. C. (2025). Marketing Management (17th.). Pearson.
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Chicago Style (17th ed.) Citation
Philip Kotler and Alexander Chernev Kevin Lane Keller. Marketing Management. 17th. Haryana: Pearson, 2025.
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MLA (9th ed.) Citation
Philip Kotler and Alexander Chernev Kevin Lane Keller. Marketing Management. 17th. Pearson, 2025.
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Warning: These citations may not always be 100% accurate.