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    Understanding consumers: building powerful brands... by Parameswaran, M.

    Published 2003
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    The power of cult branding by Rogar, Matthew

    Published 2002
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    Brand royalty by Haig, Matt

    Published 2004
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    The 360 degree brand in Asia by Blair, Mark

    Published 2003
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    The ultimate book of business brands by Crainer, Stuart

    Published 2003
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