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    Game-changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules by Markides, Constantinos C.

    Published 2008
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    Beyond the Core: Expand Your Market without Abandoning Your Roots by Zook, Chris

    Published 2004
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    Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth by Zook, Chris

    Published 2007
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