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    The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Christensen, Clayton M.

    Published 2000
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    The Experience Economy: Competing for Customer Time, Attention, and Money by Pine, B. Joseph

    Published 2020
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    Do You Want to Keep Your Customers Forever? by Pine B Joseph

    Published 2009
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    Do You Want To Keep Your Customers Forever by Pine BJ II

    Published 2009
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