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    Customer relationship management by Mullick, N

    Published 2016
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    Effortless Experience : conquering the new battleground for customer loyalty by Dixon Matthew

    Published 2013
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    What Customers Like About You : adding emotional value for service excellence and competitive advantage by Freemantle David

    Published 1998
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    Return On Customer : creating maximum value from your scarcest resource by Peppers Don

    Published 2005
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    Loyalty Rules! : how today's leaders build lasting relationships by Reichheld Frederick F.

    Published 2001
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