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  1. Cover Image

    Equity Valuation by Viebig, Jan

    Published 2008
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    Advertishing & Integrated Brand Promotion by O'Guinn, Thomas c

    Published 2006
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    Long Tail by Anderson, Chris

    Published 2006
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    Marketing Models by Lilien, Gary L; Kotler, Philip; Moorthy, Sridhar K

    Published 2011
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    Principles of Marketing by Kurtz, David L.

    Published 2006
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    Principles of Marketing by Kotler, Philip

    Published 2008
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    Managing Marketing by Palmer, Roger

    Published 2007
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    Financial Management: A Self-Study Textbook by Tulsian, P C

    Published 2010
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    Foundations of Marketing by Pride, William M

    Published 2009
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  10. Cover Image

    Why We Buy by Underhill, Paco

    Published 2000
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  11. Cover Image

    Long Tail by Anderson, Chris

    Published 2006
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    Tribal Business School by Owen, Jo

    Published 2008
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  13. Cover Image

    Why We Buy by Underhill, Paco

    Published 2000
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  14. Cover Image

    Total Relationship Marketing by Gummesson, Evert

    Published 2002
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  15. Cover Image

    Consumer India by Sinha, Dheeraj

    Published 2011
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  16. Cover Image

    Consumer Behavior by Hawkins, Del I; Mothersbaugh, David L; Mookerjee, Amit

    Published 2010
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    Consumer Behavior by Solomon, Michael

    Published 2007
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  18. Cover Image

    Business Marketing by Havaldar, Krishna K

    Published 2014
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  19. Cover Image

    Managing Marketing by Palmer, Roger

    Published 2007
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  20. Cover Image

    Foundations of Marketing by Jobber, David; Fahy, John

    Published 2003
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