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  1. Cover Image

    Building Brands In the Indian Market by Panda, Tapan K

    Published 2004
    Book
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    Product Management in Pharmaceutical Industries by Shrivastava, R.K

    Published 1995
    Thesis Book
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    Experience Economy :Work is Theatre..Every by Pine B Joseph II

    Published 1999
    Unknown
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  4. Cover Image

    Brand positioning by Sengupta, Subroto

    Published 2006
    Book
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    Brand Positioning : strategies for competitive advantage by Sengupta, Subroto

    Published 1990
    Book
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    Think Two Products Ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits by Mack Ben

    Published 2007
    Book
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    Luxury strategy : break the rules of marketing to build luxury brands by Kapferer Jean-Noel

    Published 2012
    Unknown
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    Product Development Performace by Clark, Kim B

    Published 1991
    Book
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