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  1. Cover Image

    Service marketing: integrating customer focus across the firm by Zeithaml, V

    Published 2013
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    Service marketing, 6e by Jha, S.M.

    Published 2003
    Book
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    Handbook of Service Marketing Research by Rust Roland T

    Published 2014
    Book
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    Service Marketing by Rao,K.Rama Mohan

    Published 2011
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  5. Cover Image

    Service Marketing : People, Technology & Strategy by Wirtz,Jochen

    Published 2022
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