Search Results - Aaker, David

David Aaker

David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet. Provided by Wikipedia
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  1. 1
    BUILDING STRONG BRANDS

    BUILDING STRONG BRANDS by AAKER DAVID A

    Published 1996 
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  2. 2
    BUILDING STRONG BRANDS

    BUILDING STRONG BRANDS by AAKER DAVID

    Published 2010 
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  3. 3
    Aaker on Branding: 20 Principles That Drive Success

    Aaker on Branding: 20 Principles That Drive Success by Aaker, David

    Published 2015 
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  4. 4
    Marketing Research

    Marketing Research by Aaker, David A.

    Published 2019
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  5. 5
    Strategic Market Management: Global Perspective

    Strategic Market Management: Global Perspective by Aaker, David A.

    Published 2018
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  6. 6
    Building strong brands

    Building strong brands by Aaker, David A.

    Published 2010
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  7. 7
    Marketing Research

    Marketing Research by Aaker, David A.

    Published 2005
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  8. 8
    Marketing Research

    Marketing Research by Aaker, David A.

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  9. 9
    Advertising Management

    Advertising Management by Batra Rajieev , Myers John , Aaker David A

    Published 2012 
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  10. 10
    MARKETING RESEARCH

    MARKETING RESEARCH by AAKER DAVID A

    Published 2011
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  11. 11
    Brand Leadership

    Brand Leadership by Aaker, David A.

    Published 2000
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  12. 12
    Brand Leadership

    Brand Leadership by Aaker, David A.

    Published 2000
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  13. 13
    Marketing Research

    Marketing Research by Aaker, David A.

    Published 2007
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  14. 14
    Building Strong Brands

    Building Strong Brands by Aaker, David A

    Published 1996
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  15. 15
    Building Strong Brands

    Building Strong Brands by Aaker, David A

    Published 1996
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  16. 16
    Brand Leadership

    Brand Leadership by Aaker, David A.

    Published 2000
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  17. 17
    Brand Leadership

    Brand Leadership by Aaker, David A.

    Published 2000
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  18. 18
    Building Strong Brands

    Building Strong Brands by Aaker, David A.

    Published 2002
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  19. 19
    Marketing Research

    Marketing Research by Aaker, David A.

    Published 2002
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  20. 20
    Brand Portfolio Strategy

    Brand Portfolio Strategy by Aaker, David A.

    Published 2004
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