Search Results - Lehmann, Donald

Donald Lehmann

Donald R. Lehmann (born 1944) is the George E. Warren Professor of Business Professor at Columbia Business School. A Fellow of the American Marketing Association, he is known for his work on choice and decision making, innovation, and new product development.

Lehmann receive his BA from Union College, and his doctorate from Purdue University in 1969 . His doctoral thesis "Choice among similar alternatives : an application of a model of individual preference to the selection of television shows by viewers" was written under the supervision of Frank Bass. Provided by Wikipedia
  • Showing 1 - 16 results of 16
Refine Results
  1. 1
    PRODUCT MANAGEMENT 4TH ED.

    PRODUCT MANAGEMENT 4TH ED. by LEHMANN DONALD R

    Published 2008
    Book
    Save to List
    Saved in:
  2. 2
    PRODUCT MANAGEMENT

    PRODUCT MANAGEMENT by LEHMANN DONALD R; WINER RUSSELL S

    Published 2005
    Book
    Save to List
    Saved in:
  3. 3
    Managing Customers As investments : the strategic value of customers in the long run

    Managing Customers As investments : the strategic value of customers in the long run by Gupta Sunil

    Published 2005
    Other Authors: “…Lehmann Donald R.…”
    Book
    Save to List
    Saved in:
  4. 4
    Product management

    Product management by Lehmann, Donald R.

    Published 2002
    Book
    Save to List
    Saved in:
  5. 5
    Product management

    Product management by Lehmann, Donald R.

    Published 2002
    Book
    Save to List
    Saved in:
  6. 6
    Analysis for marketing planning 6thed

    Analysis for marketing planning 6thed by Lehmann, Donald

    Published 2008
    Book
    Save to List
    Saved in:
  7. 7
    PRODUCT MANAGEMENT

    PRODUCT MANAGEMENT by LEHMANN DONALD R

    Published 2002
    Book
    Save to List
    Saved in:
  8. 8
    PRODUCT MANAGEMENT

    PRODUCT MANAGEMENT by LEHMANN DONALD R

    Published 2005
    Book
    Save to List
    Saved in:
  9. 9
    PRODUCT MANAGEMENT

    PRODUCT MANAGEMENT by LEHMANN DONALD R

    Published 1997
    Book
    Save to List
    Saved in:
  10. 10
    ANALYSIS FOR MARKETING PLANNING

    ANALYSIS FOR MARKETING PLANNING by LEHMANN DONALD R

    Published 1997
    Book
    Save to List
    Saved in:
  11. 11
    ANALYSIS FOR MARKETING PLANNING

    ANALYSIS FOR MARKETING PLANNING by LEHMANN DONALD R

    Published 2002
    Book
    Save to List
    Saved in:
  12. 12
    ANALYSIS FOR MARKETING PLANNING

    ANALYSIS FOR MARKETING PLANNING by LEHMANN DONALD R

    Published 1988
    Book
    Save to List
    Saved in:
  13. 13
    MARKET RESEARCH AND ANALYSIS

    MARKET RESEARCH AND ANALYSIS by LEHMANN DONALD R

    Published 1985
    Book
    Save to List
    Saved in:
  14. 14
    Product Management

    Product Management by Lehmann, Donald

    Published 2005
    Book
    Save to List
    Saved in:
  15. 15
    Product Management

    Product Management by Lehmann, Donald R

    Published 2005
    Book
    Save to List
    Saved in:
  16. 16
    Product Management

    Product Management by Lehmann, Donald R

    Published 2005
    Book
    Save to List
    Saved in:

Search Tools: