Search Results - Tellis, Gerard

Gerard Tellis

Gerard J. Tellis is a professor, author, speaker, and thinker. He has a PhD in business from the Ross School of Business at the University of Michigan. He currently holds the Neely Chair of American Enterprise at the USC Marshall School of Business. He is also a distinguished visitor at Erasmus University Rotterdam and the Judge School of Business at Cambridge University, UK. He is one of the world's leading experts in innovation, social media, advertising, and AI applications in business. Google Scholar reports that he has over 200 publications (including seven books). These have currently over 28,000 Google cites. He has won over 25 awards for his publications. Provided by Wikipedia
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  1. 1

    Effective advertising : understnding when, how & why advertising works by Tellis, Gerard

    Published 2004
    Book
  2. 2

    Effective advertising : understanding when,how....... by Tellis, Gerard

    Published 2004
    Book
  3. 3

    The Sage Handbook of Advertising by Tellis, Gerard J. & others

    Published 2007
    Book
  4. 4

    Effective advertising : understanding when,how....... by Tellis, Gerard

    Published 2004
    Book
  5. 5

    The Sage Handbook of Advertising by Tellis, Gerard J. & others

    Published 2007
    Book
  6. 6

    DECOMPOSING THE EFFECTS OF DIRECT TV ADVERTISING : WHICH AD WORKS, WHEN, WHERE, AND HOW OFTEN? by TELLIS GERARD J

    Published 1999
    Book
  7. 7

    WILL & VISION: HOW LATECOMERS GROW TO DOMINATE MARKETS by TELLIS GERARD J

    Published 2002
    Book