Search Results - Tellis, Gerard
Gerard Tellis
Gerard J. Tellis is a professor, author, speaker, and thinker. He has a PhD in business from the Ross School of Business at the University of Michigan. He currently holds the Neely Chair of American Enterprise at the USC Marshall School of Business. He is also a distinguished visitor at Erasmus University Rotterdam and the Judge School of Business at Cambridge University, UK. He is one of the world's leading experts in innovation, social media, advertising, and AI applications in business. Google Scholar reports that he has over 200 publications (including seven books). These have currently over 28,000 Google cites. He has won over 25 awards for his publications. Provided by Wikipedia- Showing 1 - 7 results of 7
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Effective advertising : understnding when, how & why advertising works by Tellis, Gerard
Published 2004Call Number: Loading…
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Effective advertising : understanding when,how....... by Tellis, Gerard
Published 2004Call Number: Loading…
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The Sage Handbook of Advertising by Tellis, Gerard J. & others
Published 2007Call Number: Loading…
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Effective advertising : understanding when,how....... by Tellis, Gerard
Published 2004Call Number: Loading…
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The Sage Handbook of Advertising by Tellis, Gerard J. & others
Published 2007Call Number: Loading…
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DECOMPOSING THE EFFECTS OF DIRECT TV ADVERTISING : WHICH AD WORKS, WHEN, WHERE, AND HOW OFTEN? by TELLIS GERARD J
Published 1999Call Number: Loading…
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WILL & VISION: HOW LATECOMERS GROW TO DOMINATE MARKETS by TELLIS GERARD J
Published 2002Call Number: Loading…
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