Revealing the corporation perspectives on identity image reputation corporate branding and corporate level marketing

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Bibliographic Details
Main Author: Balmer, J
Other Authors: Greyser, S
Format: Book
Language:Undetermined
Published: London Routledge 2003
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Mithibai College Mumbai -

Holdings details from Mithibai College Mumbai -
Call Number: 658.045 BAl/GRE
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