Advertising and the mind of the consumer what works what doesn't and why

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Bibliographic Details
Main Author: Sutherland, M
Other Authors: Sylvester, A
Format: Book
Language:Undetermined
Published: Australia Allen & Unwin 2004
Edition:2nd
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Mithibai College Mumbai -

Holdings details from Mithibai College Mumbai -
Call Number: 659.1019 SUT/SYL
Copy Available Place a Hold