Brand building advertising concepts and cases

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Bibliographic Details
Main Author:	Parameswaran, M
Format:	Book
Language:	Undetermined
Published:	New Delhi Tata McGraw Hill pub Co 2001
Subjects:	2001-2002 / BMS
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Mithibai College Mumbai -

Holdings details from Mithibai College Mumbai -
Call Number:	659.19 PAR
Copy	Available Place a Hold