Marketing management text and cases

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Bibliographic Details
Main Author:	Lal, R
Other Authors:	Quelch, J, Rangan, V.
Format:	Book
Language:	Undetermined
Published:	New Delhi Tata McGraw-Hill Publishing Company Limited 2005
Subjects:	2009-2010 / UGC Marketing management
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Mithibai College Mumbai -

Holdings details from Mithibai College Mumbai -
Call Number:	658.8 LAL
Copy	Available Place a Hold