Service management and marketing : customer management in service competition

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Bibliographic Details
Main Author:	Gronroos, C
Format:	Unknown
Language:	English
Published:	New Delhi Wiley 2007
Edition:	3rd
Subjects:	2018-2019 / Commerce and marketing Services marketing
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Mithibai College Mumbai -

Holdings details from Mithibai College Mumbai -
Call Number:	658.8 GRO
Copy	Available Place a Hold