SERVICES MARKETING:INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM 4TH ED.

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Bibliographic Details
Main Author:	ZEITHAML VALARIE A
Format:	Book
Published:	NEW DELHI TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED 2008
Edition:	4TH ED.
Subjects:	SERVICE MARKETING,MANAGEMENT,SERVICE MANAGEMENT,
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