Citace podle APA (7th ed.)

ZEITHAML VALARIE A. (2008). SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM (4TH ED.). TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED.

Citace podle Chicago (17th ed.)

ZEITHAML VALARIE A. SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. 4TH ED. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2008.

Citace podle MLA (9th ed.)

ZEITHAML VALARIE A. SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. 4TH ED. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2008.

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