APA (7th ed.) Citation

ZEITHAML VALARIE A. (2008). SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM (4TH ED.). TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED.

Chicago Style (17th ed.) Citation

ZEITHAML VALARIE A. SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. 4TH ED. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2008.

MLA (9th ed.) Citation

ZEITHAML VALARIE A. SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. 4TH ED. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2008.