SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

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Bibliografiske detaljer
Hovedforfatter: ZEITHAML VALARIE A
Format: Bog
Sprog:engelsk
Udgivet: NEW DELHI TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED 2008
Udgivelse:4TH ED.
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Services Marketing : Integrating Customer Focus Across The Firm af Zeithaml, Valarie A.

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SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM af ZEITHAML VALARIE A

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