STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
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STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.

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Bibliographic Details
Main Author: KELLER KEVIN LANE
Format: Book
Published: INDIA PEARSON PRENTICE HALL 2008
Edition:3RD ED.
Subjects:
BRAND MANAGEMENT,MANAGEMENT,STRATEGIC BRAND MANAGEMENT,BRAND EQUITY
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