NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.

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Bibliographic Details
Main Author:	KAPFERER JEAN-NOEL
Format:	Book
Published:	NEW DELHI KOGAN PAGE 2008
Edition:	4TH ED.
Subjects:	BRAND MANAGEMENT,MANAGEMENT,STRATEGIC BRAND MANAGEMENT,BRAND EQUITY
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