KAPFERER JEAN-NOEL. (2008). NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED (4TH ED.). KOGAN PAGE.
Citace podle Chicago (17th ed.)KAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED. 4TH ED. NEW DELHI: KOGAN PAGE, 2008.
Citace podle MLA (9th ed.)KAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED. 4TH ED. KOGAN PAGE, 2008.
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