Παραπομπή σε μορφή APA (7η εκδ.)

KAPFERER JEAN-NOEL. (2008). NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED (4TH ED.). KOGAN PAGE.

Παραπομπή σε μορφή Chicago (17η εκδ.)

KAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED. 4TH ED. NEW DELHI: KOGAN PAGE, 2008.

Παραπομπή σε μορφή MLA (9th εκδ.)

KAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED. 4TH ED. KOGAN PAGE, 2008.