KAPFERER JEAN-NOEL. (2008). NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED (4TH ED.). KOGAN PAGE.
Citazione stile Chigago Style (17a edizione)KAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED. 4TH ED. NEW DELHI: KOGAN PAGE, 2008.
Citatione MLA (9a ed.)KAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED. 4TH ED. KOGAN PAGE, 2008.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.