KAPFERER JEAN-NOEL. (2008). NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED (4TH ED.). KOGAN PAGE.
Citação norma ChicagoKAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED. 4TH ED. NEW DELHI: KOGAN PAGE, 2008.
Citação norma MLAKAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED. 4TH ED. KOGAN PAGE, 2008.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.