NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
Gorde:
Egile nagusia: | KAPFERER JEAN-NOEL |
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Formatua: | Liburua |
Argitaratua: |
NEW DELHI
KOGAN PAGE
2008
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Edizioa: | 4TH ED. |
Gaiak: | |
Etiketak: |
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