NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	KAPFERER JEAN-NOEL
Formatua:	Liburua
Argitaratua:	NEW DELHI KOGAN PAGE 2008
Edizioa:	4TH ED.
Gaiak:	BRAND MANAGEMENT,MANAGEMENT,STRATEGIC BRAND MANAGEMENT,BRAND EQUITY
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
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Strategic Brand Management
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Strategic Brand Management
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Strategic Brand Management
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Brand Experience and its Implications on Brand Equity
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MANAGING BRAND EQUITY
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Creating Passion Brands
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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
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Brand New World
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The New Strategic Brand Management
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The New Strategic Brand Management
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Role of CRM and Brand Equity in Building Trust A Study of the Indian Private Sector Banks
nork: Mehta Jalpesh
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STRATEGIC BRAND MANAEMENT
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DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
nork: PARAMESWARAN M G; MEDH KINJAL
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Brand Sense
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Brand royalty
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Globalisation of brands
nork: Mukhaerjee, Ishito
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Nation branding
nork: Kumar, Nishit
Argitaratua: (2009)

Brand Bollywood
nork: Bose, Derek
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BRAND POSITIONING
nork: SENGUPTA SUBROT
Argitaratua: (2009)

Brand loyalty
nork: Haig, Matt
Argitaratua: (2004)

Brand Switch
nork: Kapoor, Jagdeep
Argitaratua: (2004)

Personal branding
nork: Sangeetha, K.
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Brand Sense.
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Smart Things to know about Brands and Branding
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SUCCESSFUL BRANDING
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