Managing brand equity

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Bibliographic Details
Main Author:	Aaker , David
Format:	Book
Published:	New York The Free Press 1996
Subjects:	Commerce
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number:	658.827 AAK
Copy	Available Place a Hold