Understanding consumers: building powerful brands...

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Bibliographic Details
Main Author:	Parameswaran, M.
Format:	Book
Published:	New Delhi 2003
Subjects:	Brand
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number:	659.1 PAR
Copy	Available Place a Hold