APA (7th ed.) Citation

Parameswaran, M. (2003). Understanding consumers: Building powerful brands..

Chicago Style (17th ed.) Citation

Parameswaran, M. Understanding Consumers: Building Powerful Brands.. New Delhi, 2003.

MLA (9th ed.) Citation

Parameswaran, M. Understanding Consumers: Building Powerful Brands.. 2003.

Warning: These citations may not always be 100% accurate.