Cita APA (7th ed.)

Parameswaran, M. (2003). Understanding consumers: Building powerful brands..

Cita Chicago (17th ed.)

Parameswaran, M. Understanding Consumers: Building Powerful Brands.. New Delhi, 2003.

Cita MLA (9th ed.)

Parameswaran, M. Understanding Consumers: Building Powerful Brands.. 2003.