Cita APA (7a ed.)

Parameswaran, M. (2003). Understanding consumers: Building powerful brands..

Cita Chicago Style (17a ed.)

Parameswaran, M. Understanding Consumers: Building Powerful Brands.. New Delhi, 2003.

Cita MLA (9a ed.)

Parameswaran, M. Understanding Consumers: Building Powerful Brands.. 2003.