APA-viite (7. p.)

Parameswaran, M. (2003). Understanding consumers: Building powerful brands..

Chicago-viite (17. p.)

Parameswaran, M. Understanding Consumers: Building Powerful Brands.. New Delhi, 2003.

MLA-viite (9. p.)

Parameswaran, M. Understanding Consumers: Building Powerful Brands.. 2003.