APA način citiranja (7. izdanje)

Parameswaran, M. (2003). Understanding consumers: Building powerful brands..

Čikaški stil citiranja (17. izdanje)

Parameswaran, M. Understanding Consumers: Building Powerful Brands.. New Delhi, 2003.

MLA način citiranja (9. izdanje)

Parameswaran, M. Understanding Consumers: Building Powerful Brands.. 2003.