Citazione Stile APA (7a Edizione)

Parameswaran, M. (2003). Understanding consumers: Building powerful brands..

Citazione stile Chigago Style (17a edizione)

Parameswaran, M. Understanding Consumers: Building Powerful Brands.. New Delhi, 2003.

Citatione MLA (9a ed.)

Parameswaran, M. Understanding Consumers: Building Powerful Brands.. 2003.