Parameswaran, M. (2003). Understanding consumers: Building powerful brands..
Chicago-čujuhus (17. p.)Parameswaran, M. Understanding Consumers: Building Powerful Brands.. New Delhi, 2003.
MLA-čujuhus (9. p.)Parameswaran, M. Understanding Consumers: Building Powerful Brands.. 2003.
Muitte dárkkistit čujuhemiid riektatvuođa, ovdal go geavahat daid iežat deavsttas.