Understanding consumers: building powerful brands...

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Parameswaran, M.
स्वरूप:	पुस्तक
प्रकाशित:	New Delhi 2003
विषय:	Brand
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

समान संसाधन

Building Brand Value : five steps to building powerful brands
द्वारा: Parameswaran M.G
प्रकाशित: (2006)

DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
द्वारा: PARAMESWARAN M G; MEDH KINJAL
प्रकाशित: (2011)

Consumer and brand loyalty
द्वारा: Panigrahi, Rajeshwari

Building Brands That Win
द्वारा: Mukerjee, Kaushik
प्रकाशित: (2013)

Building strong brands
द्वारा: Aaker, David A.
प्रकाशित: (1996)

FCB-ULKA brand building advertising concepts and cases
द्वारा: Parameswaran, M.
प्रकाशित: (2001)

The power of cult branding
द्वारा: Rogar, Matthew
प्रकाशित: (2002)

Brand Power
द्वारा: Stobart Paul
प्रकाशित: (1994)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
द्वारा: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
प्रकाशित: (2016)

UNDERSTANDING CONSUMERS : BUILDING POWERFUL BRANDS USING?
द्वारा: PARAMESWARAN M G
प्रकाशित: (2003)

Building a brand in a week.
द्वारा: Laver, Pete
प्रकाशित: (2002)

BUILDING STRONG BRANDS
द्वारा: AAKER DAVID A
प्रकाशित: (1996)

Consumer Behaviour
द्वारा: Antonides,Gerrit
प्रकाशित: (1998)

Brand Sense
द्वारा: Lindstrom Marti
प्रकाशित: (2010)

Brand royalty
द्वारा: Haig, Matt
प्रकाशित: (2004)

Globalisation of brands
द्वारा: Mukhaerjee, Ishito
प्रकाशित: (2008)

Nation branding
द्वारा: Kumar, Nishit
प्रकाशित: (2009)

Brand Bollywood
द्वारा: Bose, Derek
प्रकाशित: (2006)

BRAND POSITIONING
द्वारा: SENGUPTA SUBROT
प्रकाशित: (2009)

Brand loyalty
द्वारा: Haig, Matt
प्रकाशित: (2004)

Brand Switch
द्वारा: Kapoor, Jagdeep
प्रकाशित: (2004)

Personal branding
द्वारा: Sangeetha, K.
प्रकाशित: (2008)

Brand Sense.
द्वारा: Lindstrom , Martin
प्रकाशित: (2005)

Strategic Brand Management
द्वारा: Keller Kevin Lane; Parameswaran Ambi M. G
प्रकाशित: (2015)

Curious Marketer: Expeditions in Branding and Consumer Behaviour
द्वारा: Bhat Harish
प्रकाशित: (2017)

Smart Things to know about Brands and Branding
द्वारा: Mariotti John
प्रकाशित: (2000)

Consumer-brand relationships
द्वारा: Fournier,Susan
प्रकाशित: (2017)

Brand New World
द्वारा: Lenderman, Max
प्रकाशित: (2010)

Brands and branding
द्वारा: Brown, Stephen
प्रकाशित: (2016)

Strategic Brand Management
द्वारा: Keller, Kevin Lane; Parameswaran, Ambi M G; Jacob, Isaac
प्रकाशित: (2015)

DRAFTFCB+ULKA Branding Building Advertising
द्वारा: Parameswaran, M G; Medh, Kinjal
प्रकाशित: (2011)

Product and brand management
द्वारा: Mathur, U.C
प्रकाशित: (2007)

Applying the Branding Iron.
द्वारा: Kompella, Kartikeya
प्रकाशित: (2006)

Nine brand shastras
द्वारा: Kapoor, Jagdeep
प्रकाशित: (2004)

27 Brand Practices.
द्वारा: Kapoor, Jagdeep
प्रकाशित: (2005)

What's in a brand ?
द्वारा: Jones, John Philip
प्रकाशित: (1998)

What's in a brand?
द्वारा: Jones, John Philip
प्रकाशित: (1998)

MANAGING BRAND EQUITY
द्वारा: AAKER DAVID
प्रकाशित: (1991)

Building Strong Brands
द्वारा: Aaker, David A
प्रकाशित: (1996)

Building Strong Brands
प्रकाशित: (1996)