Understanding consumers: building powerful brands...

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Bibliografski detalji
Glavni autor:	Parameswaran, M.
Format:	Knjiga
Izdano:	New Delhi 2003
Teme:	Brand
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Slični predmeti

Building Brand Value : five steps to building powerful brands
od: Parameswaran M.G
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DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
od: PARAMESWARAN M G; MEDH KINJAL
Izdano: (2011)

Consumer and brand loyalty
od: Panigrahi, Rajeshwari

Building Brands That Win
od: Mukerjee, Kaushik
Izdano: (2013)

Building strong brands
od: Aaker, David A.
Izdano: (1996)

FCB-ULKA brand building advertising concepts and cases
od: Parameswaran, M.
Izdano: (2001)

The power of cult branding
od: Rogar, Matthew
Izdano: (2002)

Brand Power
od: Stobart Paul
Izdano: (1994)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
od: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Izdano: (2016)

UNDERSTANDING CONSUMERS : BUILDING POWERFUL BRANDS USING?
od: PARAMESWARAN M G
Izdano: (2003)

Building a brand in a week.
od: Laver, Pete
Izdano: (2002)

BUILDING STRONG BRANDS
od: AAKER DAVID A
Izdano: (1996)

Consumer Behaviour
od: Antonides,Gerrit
Izdano: (1998)

Brand Sense
od: Lindstrom Marti
Izdano: (2010)

Brand royalty
od: Haig, Matt
Izdano: (2004)

Globalisation of brands
od: Mukhaerjee, Ishito
Izdano: (2008)

Nation branding
od: Kumar, Nishit
Izdano: (2009)

Brand Bollywood
od: Bose, Derek
Izdano: (2006)

BRAND POSITIONING
od: SENGUPTA SUBROT
Izdano: (2009)

Brand loyalty
od: Haig, Matt
Izdano: (2004)

Brand Switch
od: Kapoor, Jagdeep
Izdano: (2004)

Personal branding
od: Sangeetha, K.
Izdano: (2008)

Brand Sense.
od: Lindstrom , Martin
Izdano: (2005)

Strategic Brand Management
od: Keller Kevin Lane; Parameswaran Ambi M. G
Izdano: (2015)

Curious Marketer: Expeditions in Branding and Consumer Behaviour
od: Bhat Harish
Izdano: (2017)

Smart Things to know about Brands and Branding
od: Mariotti John
Izdano: (2000)

Consumer-brand relationships
od: Fournier,Susan
Izdano: (2017)

Brand New World
od: Lenderman, Max
Izdano: (2010)

Brands and branding
od: Brown, Stephen
Izdano: (2016)

Strategic Brand Management
od: Keller, Kevin Lane; Parameswaran, Ambi M G; Jacob, Isaac
Izdano: (2015)

DRAFTFCB+ULKA Branding Building Advertising
od: Parameswaran, M G; Medh, Kinjal
Izdano: (2011)

Product and brand management
od: Mathur, U.C
Izdano: (2007)

Applying the Branding Iron.
od: Kompella, Kartikeya
Izdano: (2006)

Nine brand shastras
od: Kapoor, Jagdeep
Izdano: (2004)

27 Brand Practices.
od: Kapoor, Jagdeep
Izdano: (2005)

What's in a brand ?
od: Jones, John Philip
Izdano: (1998)

What's in a brand?
od: Jones, John Philip
Izdano: (1998)

MANAGING BRAND EQUITY
od: AAKER DAVID
Izdano: (1991)

Building Strong Brands
od: Aaker, David A
Izdano: (1996)

Building Strong Brands
Izdano: (1996)